BI Group x Zardozi Home

Having studied the history of BI group holding, I depicted the key values of the company - to create an atmosphere of happiness and goodness.

Caring hands are depicted here, they are a symbol of support and care, their roots grow, thus showing that everything is built by caring human hands, all good intentions are passed from generation to generation. This applies to the value of family, the value of the company that provides coziness and comfort.

Also, hands symbolize our land, on which houses are built. Here symbolically from the hands come a yurt and a construction crane, which holds the sun - it is also a shanyrak, it is a warm home hearth.

On the background light airy ornaments curls are air, the sky. On some curls you can see tits - messengers of good and joyful events. Also depicted zoomorphic ornaments, symbolizing strength and faith. And of course branches with leaves, carrying the meaning of prosperity and life.

Since ancient times Kazakhs treated different objects of house (yurt) construction in a special way. Doors, as well as shanyrak, have a deep meaning. For example, there is a belief that the door separates the inner world of the yurt, i.e. the house, from the outer world and therefore carries a special meaning, embodying the well-being of the family living in the house (yurt). In this case, I depicted different elements in the form of windows and doors. They are like a part of a strong structure, they protect a person from foreign and undesirable phenomena.